SEO - Page Title
Page Title (also known as “title tag”) is the text appears at the top of a browser and describes your website or Web page. Most web browsers will display the web page title at the top of the browser title bar. Page Title is the most important aspect of SEO since it carries the highest on-page weight in search engine algorithm, and tells users and search engines what your page is about.
Page Title also appears on a search engine results page (SERP) as anchor text. When a search engine displays search results for a user query, it uses the Page Title as the link for each result. It also serves as "call to action" for users, who might then click on the result and enter your page. It is very important to have a distinct and relevant page title for every single page, and keywords coincide with the page content. A short, descriptive and relevant Page Title can improve your website's visibility in SERPs and increase traffic to your website.
Keep in mind that when coming up with a Page Title, you need to be aware of the length restrictions. Search engines will only display up to 70 characters, and anything over 70 characters will be stripped out. The best way to construct Page Title is to place important keywords close to the front of the title tag, and add branding (company name) at the end of the title, so that the keywords are given importance. The format is as follows: Primary Keyword - Secondary Keyword | Brand Name. For example, Dental Cleaning in Delray Beach, FL | XYZ Dental Care.
Finally, remember that an effective Page Title is brand-focused, unique and action-oriented. However, repeating same title on every page of your website and keyword stuffing can be a negative ranking signal. SEO is an ongoing process, and it takes time, skill and patience. If you're frustrated and not getting the results you want, contact Florida Web Media for help.