What is Metadata?

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SEO - Metadata and Meta Tags

SEO Metadata

Meta Tags are used inside the web pages to specify metadata information such as short summary of the web page, relevant keywords or key phrases, author of the document, geo location and other related information about a given web page. In a nutshell, metadata is data about your webpage data intended for search engines that resides inside the HTML <meta> tag. When your Web pages appear in search result, people see meta description information and decide whether or not they want to visit your website. Therefore, it is very important to provide a short, well written and compelling meta description for every page of your website in gaining user click-through from search result pages.

Meta tags are still in use on the web and can be found in the head section of web pages. However, your website visitors will not see this information because metadata will not be displayed on the page. Metadata is readable by search engines and displayed in search engine result page (SERP). When search engines crawl websites, they look for metadata information, read it and properly categorize web pages based on key phrases found inside metadata. It is important that keywords included in metadata must coincide with the page content. However, repeating same metadata on every page of your website confuses search engines and your web pages may be indexed incorrectly. Also, refrain from keyword stuffing inside meta tags. Your website will be penalized and may not appear in search results.

SEO is an ongoing process, and it takes time, skill and patience. Florida Web Media strictly follows search engine guideline and create unique metadata for homepage and interior pages of your website and submit them to search engines for indexing. Contact us today to get started.