Search Engine Optimization

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Is Your Website Search Engine Friendly?


Search Engine Optimization (SEO) essentially involves making it easy for search engines to find your website and improving your position in search engine rankings. With the right strategy and implementation, search engine optimization can dramatically improve website traffic.

SEO is an overwhelming subject. Understanding and implementing SEO on your website require some basic to advanced technical knowledge. Keep in mind that some SEO practices quickly get outdated since Google constantly changes its search algorithms. When Google is about to roll out a significant algorithm change, those updates are reported on by the SEO community and publicly discussed and confirmed by Google so that you can prepare your website to comply with the upcoming changes. If you do not, your site may drop it's current rankings. For example, Google just started rolling out "mobile-first indexing". It's going to change the way your site is ranked in the search engine results pages. It means that a site's mobile-friendliness is now a part of SEO, and you cannot ignore it if you want to improve or sustain your current search rankings.

Now, some basic on-page SEO such as page title, header tags, HTML site map etc. can be easily done by a non-technical person. However, to convert an entire website (that was meant for desktop users) to a responsive site requires help from a professional. But it isn't enough even after a site is converted to a responsive site. You need to make sure :

  • your website loads within few seconds.
  • your website graphics are optimized.
  • your website css, scrips and HTML have been compressed and cached.
  • you minimize server HTTP requests.
  • your website is encrypted so that search engines and web browsers can inform site users that your site is secured.
  • your website uses search engine friendly URLs.
  • you redirect site URL to a www or non-www path (use one or the other) whichever is appropriate.
  • you implement analytics to monitor site activity.

We carefully go through the following SEO checklist and apply them to your website.

  • Mobile Friendliness
  • Keyword Research
  • Domain Name
  • Page Title
  • Metadata
  • Geo Meta Tags
  • Breadcrumb Navigation
  • Header Tags
  • Microdata
  • Image Alt Text
  • Anchor Text Links
  • Keyword Density
  • HTML Site Map
  • XML Site Map
  • Robots.txt
  • Clean URLs
  • URL Redirect
  • 301 Redirect (URL Forwarding)
  • Custom 404 Page
  • Asset Optimization
  • Code Validation
  • RSS Feeds
  • Social Sharing Integration
  • Favicon
  • Website Speed Test
  • Analytics Tracking
  • Webmaster Tools

After optimizing, we will submit your website sitemap directly to major search engines such as Google, Bing and Yahoo to drive more qualified and organic traffic to your site.

Search Engine Optimization For Small Business Website

If your business has an existing website, that's great! We can review it and implement SEO. If your business never had a web presence, we can design and host an SEO optimized website for your business. We can also help you research effective website domain name for your local business.

Call Florida Web Media at (561) 291-9932 or fill out our convenient contact form to discuss Search Engine Optimization.