Content marketing is a strategic marketing approach focused on creating and sharing valuable, relevant, and consistent content to reach your target audience, and eventually turn them into paying customers. Useful and relevant content, such as blog articles, videos, social media posts, e-books, and other visuals can aid your audience in solving specific problems and draw inbound traffic to your website. Instead of pitching your products or services directly, you take "no pressure" sales approach by providing them with beneficial and valuable information. Once visitors like your content and appreciate your effort, they will likely follow you on social media and want to learn more about your products or services.
For example, a hardware store can create a demonstration video on how to use certain drilling machine and post the link on youtube, social media, and their blog page. People looking to buy a drilling machine may find the video, learn more about it, discover value in it, and end up buying the drilling machine from that hardware store. And that’s the concept of content marketing.
Content marketing can be very time consuming, and requires lots of research and planning to produce. If you need help, contact Florida Web Media.