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What is print media?

Sometimes it absolutely makes sense to mail or hand out print media to reach a wider target audience and acquire customers. Print media advertising is one of the oldest and effective offline marketing methods that uses physically printed media, such as postcards, booklets, menus, forms, flyers and newsletters to reach consumers, business customers and prospects.

Why should you consider offline marketing using print media?

With print media you can directly target a specific neighborhood, communities, segment of consumers, businesses, and geographic areas. Also, if you are going to attend trade shows to promote your products and services, you must consider professionally designed and printed business cards, flyers, forms and booklets.

Print media marketing can be combined with digital marketing campaigns. In fact, the marketing strategies that deliver the greatest impact use a combination of online and offline marketing methods. This way you can diversify your marketing efforts and budgets. You can also find out whether online or offline marketing method is giving you better ROI (return on investment). When digital marketing gets too expensive, you may consider offline marketing using print media. A postcard with regular postage stamp will cost you less than a dollar to send it to your target audience, whereas it might cost you more than a dollar per click in digital marketing depending on keywords and target areas.

Who can benefit from print media advertising?

Print media advertising is beneficial for businesses who provide their products and services locally. For example, a physician or an electrician who wants to let people know that he or she is open for business may consider sending out professional flyers or postcards to customers in surrounding cities/towns or specific zip codes. A golf and country club can distribute monthly newsletters to its members to keep them informed and up-to-date with community news and activities, tournaments and functions, past and upcoming events, calendars, photos, golf tips, articles and more. Moreover, they can upload the entire newsletter in pdf format on their official website to save postage and printing costs. Club members can also download (and archive) the pdf version of the newsletter directly by scanning QR code (using mobile app) printed on paper version of the newsletter.

Print Media Design Services

Not only do we create websites and provide digital marketing service to grow your business, we also design print media using industry standard desktop publishing tools. We professionally design and print newsletters, magazines, postcards, brochures, product catalogs, pdf forms and menus with QR codes, and print and post them to your mailing list. Contact us today to get an estimate.

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