Website Optimization

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Lose the clutter, speed up website and improve performance

Site performance is a factor in search engine rankings. Website without proper optimization makes your site loads slower. A slow loading website drives your potential customers away – leaving increased bounce rate. A fast loading website increases users' engagements and improves search rankings. Website layout, coding and elements optimization are a necessary part of web development and maintenance because it improves your website's overall performance. Sadly, it is often ignored by many web designers/developers due to the fact that they think it is beyond their scope of work. At Florida Web Media, site elements and code optimization is a standard practice for every site we develop.

Why is your website slow?

There are many factors such as cheap shared web hosting, large number of HTTP requests, heavy graphics, unsupported content type and plug-ins, broken images and links, invalid coding, incorrect nesting, missing opening or closing tags, frames, uncompressed scripts, malware injection, and DDoS attacks due to poor security by your web hosting provider contribute to your website's sluggish performance. Today it appears that there's a surprisingly high amount of sites with dodgy codes − difficult for both search engines and internet browsers to read and render. As a result, your site will break or freeze when it is viewed on different web browsers, or even worse, confuse search engines when they come to crawl your site.

Many of these optimization can be taken care of during website building process, and others can be addressed immediately after the site is launched. It is also important to choose the right hosting provider to host your website. We utilize tools to measure your website performance, identify the issues, and fix them.

When you hire Florida Web Media to develop and launch a new website, we will precisely organize and optimize your website elements at no additional cost. However, if your existing website performs poorly, we can help you identify the issues and remedy it. Contact Florida Web Media today at (561) 291-9932 to get help!

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