What is video marketing?
Video marketing is using videos to promote your brand or market products or services you offer. With video marketing you can also increase user engagement on your business website and social channels, such as youtube, facebook and instagram. Another great way to use video is to educate your customers and/or show them how to solve their problems using your products or services.
Any business, small or large, can take advantage of video marketing to spread their message on social media, and gain followers and improve online visibility in a short period of time. Videos can also be promoted through paid advertising to get instant results. If you aren't making and uploading videos, you're likely falling behind your competitors. Your videos do not have to be as good as Hollywood movies. However, a professional touch can give customers a positive impression about your business.
Types of video content
There are many types of video content that can be produced to market your business and convey your message. One of the most popular video content types that businesses use is explainer video, which is a short video explaining products or services. Other popular types of video content include demo videos, product reviews, walk-through video, event videos, video interviews, video testimonials, educational or how-to videos, video ads, and 360° & virtual reality videos.
Who can benefit from video marketing?
Almost any business can benefit from video marketing. For example, a restaurant or retail store owner can produce 360° walk-through videos to give customers a virtual tour of their establishments. A painting or a home repair company can create a series of how-to videos to educate customers and likely earn their business. Auto body shops and car wash companies can create before and after video slideshow of their works to convince potential customers that they are experts in their industry and boost their business.
Video length and quality
The length of the video is very important when marketing your business using videos. A 15 to 30 seconds video is good enough for video ads. However, demo, product review, or educational videos may not exceed more than 5 minutes. Videos should be short, engaging and concise. You may also include watermark logo of your business. Another important factor is video quality and resolution. High quality video gives better results and viewers engagement. If it's not possible to produce 4K videos, Full HD (1920 x 1080 pixels) or HD (1280 x 720 pixels) quality video is good enough.
Where to post videos
Once you are happy with the final video, post it on social media channels, your website and also various online business directories (if they support video upload). Videos can also be used for PPC (pay-per-click) advertising to increase views, website traffic and capture leads.
Professional video creation for online marketing
If you need help with professional video creation, Florida Web Media can help you produce engaging and high quality videos for your social media audience and online ad champagne. Start getting more followers and gain more customers by utilizing video marketing. Contact us today to get started.