What is responsive web design?
Responsive Web Design (RWD) enables websites to adapt to the different screen sizes of various devices such as smartphones, tablets, notebooks and desktops simultaneously. Due to massive growth of mobile devices, responsive sites are better choice for your site visitors because they make sure the user experience is visually consistent across mobile devices.
Why responsive website matters
Google recommends responsive web design as it is easier for search engine to crawl and index a single URL (domain) rather than a separate mobile site using a different domain or sub-domain name. There is also a significant difference between the screen sizes of desktop computers and mobile devices. The users’ experience will not be pleasant if your website displays the same layout for smartphones, tablets, notebooks and desktops. To view your website content on smartphones and tablets, lots of efforts such as panning and zooming are required by the end users, let alone device orientation. It will certainly create unpleasant user experience, and this is where Responsive Web Design comes into play.
Responsive website - one size fits all
The evolution of HTML5 and CSS3, and the adoption of these new markup and style sheet languages by the mobile devices and all major web browsers have come to a point where it is safe to turn traditional websites and legacy websites into responsive websites. Device specific website solutions like separate mobile website and/or native apps have high development and maintenance costs and shorter lifespan. Moreover, you have to develop apps for iPhone, Android, BlackBerry and Windows phones separately. Keep in mind a separate mobile website requires an additional domain or sub-domain and web hosting to make it work, let alone development cost. Experts in web design industry do not recommend this approach since a separate mobile website is very inefficient. Responsive website, on the other hand, is very low-maintenance. You don't need a separate mobile website and additional domain or sub-domain to make your website mobile friendly. One domain name, one hosting and one responsive website will cater to all devices - it's that simple!
You can't compete today with a website from yesterday!
Traditional web design doesn't work on smartphones and tablets! Protect your investment. Have Florida Web Media convert your traditional website to a responsive website or build a new responsive website for your business that is guaranteed to work on mobile devices and desktop computer. Contact us today at (561) 291-9932 to learn more about responsive website design.